Prime is the new official sports drink of the UFC, replacing Body Armor. The new branding will include ownership of the Octagon’s ‘Red’ and ‘Blue’ corners, which will be re-named PRIME Hydration Recovery Zones. PRIME’s corner branding will also be included on the newly launched Octagon-shaped Cornerman Stool. UFC's selling out every square foot of their show, next they're gonna be selling sponsorships on Bruce Buffer's voicebox with a neck tattoo Jake you’ve repeatedly talked about how much you care about low UFC revenue share, right? So how much will UFC fighters get from your brother’s deal? I’m always happy for my brother’s successes and while I have zero involvement in his drink, I hope UFC will share the revenue it receives with fighters. The fighters get low percentage from this multi million dollar deal, specifically 0%. Don't count it but they could possibly get a discounted rate for Prime. What is Prime anyways, some sort of disgusting fluid emanating from Yo